Cities play a central role in how Active Nation is built.
Urban spaces naturally bring people together—through streets, courts, parks, and shared public areas. By focusing on city-based experiences, Active Nation stays connected to everyday movement and real participation.
This approach allows each activation to reflect its local environment while remaining part of a broader, connected movement. City-based experiences ensure that Active Nation grows organically, shaped by people and places rather than rigid formats.
The city is not just a location—it is part of the movement itself.